Wednesday, January 7, 2015

Services and membership benefits

The delayed post was due to my previous post being deleted. 

This post is geared towards a general outline of the services that will be offered in the gym.  In order to run a successful service, the services must be conducive to the members needs, and demands of the community.  Here I will outline some of the communities demographics, and how I will target them.

The Mountain Fitness Company, (the temporary name I have given this gym)

Colorado Springs is one of the most active cities in the country. With three military bases, multiple sports teams, mountains and outdoor activities surrounding, colorado springs has a plethora of activitites that require physical fitness for happy, virtuous participation. 

People in colorado springs with physically demanding lifestyles:
Military, Tactical forces: Fire, Police, Mountaineers, Snow-sports, Moms.

The purpose of this gym will be to give those with physically demanding lifestyles access to  elite-level strength and conditioning.

The MF company will offer three classes a day which are geared toward improving physical capability and skills; PC. Physical capability encompasses the foundations of strength, power, speed, flexibility, movement, balance, coordination, endurance, and stamina.

Form always follows function.  This Training system is designed to make us stronger, stable, faster, agile, resilient and powerful. Our bodies will adapt to mimic the changes in our actions.

As the fitness of the member improves the function of their body changes:
Firstly it's metabolism,  The body will use more energy at any given workload, as well as improve its efficiency.  Therefore, you can do more work with less energy.

The Class (name to be determined) will support this as a foundation for the members.

People have individual goals.  A class can only support the foundations of these goals. Facilitated training is directed to the specific needs of each individual.  Members will have a facilitated training program which compliments their Foundations class. This short 15-30 min workout will be taylored to each member and included within the class training format.

Following each class the member will use their program to finish their workout. As an open gym format, the following 30 mins will have access to the coach who can aid those who want help.

Class 50 mins
PFT (post facilitated training)
30mins post.

Foundation services offered:



Classes 99$ per month
included PFT

Personal training
50-60$ per hour

Gym requirements

2 Trainers (ON SALARY, w/ personal training benefits)
Trainer requirements:
3X hour training per day
or 18 per week.

3 classes per day 6 days a week.

Friday night Sacrifice.
This social setting will allow members to hang out, party and train without sacrificing their gains.
Positive, high energy environment that may have live music, and a general fun atmosphere.

Food Bar.
Everyone wants to grub when they finish their workout. This lil' bar/cafe will supply members with foods and supplement options that are affordable and conducive to their goals. Separated into Performance, Cutting, and Bulking menus, the members can make wise and easy choices to help them reach their goals faster.

I really look forward to this food bar, because having that option to eat well is always more convenient and conducive to those who are really trying.  This will make the journey easier for some.  On another note, my parents history with Jamba Juice has given me a good foundation of what it takes to design a successful smoothie bar, (from an artistic standpoint).  Implementing a new design to make this bar stand out will be exciting.